REACH account prioritization
Adapted Rod Cherkas's REACH framework into an account-scoring workflow across 1,200+ global accounts ($250M ARR org-wide), replacing manual account scoring with CRM-integrated outputs for engagement, risk, and expansion.
Senior GTM AI Solutions Lead at Docebo, with experience across SaaS customer success, revenue operations, and AI workflow development.
Formats
Summary
Projects
Adapted Rod Cherkas's REACH framework into an account-scoring workflow across 1,200+ global accounts ($250M ARR org-wide), replacing manual account scoring with CRM-integrated outputs for engagement, risk, and expansion.
Built transition readiness workflows synthesizing Salesforce, Gong, Zendesk, and Totango signals — 90%+ accuracy in churn risk identification across $70M ARR portfolio.
Designed an assignment method that considers account value, renewal timing, risk, and team capacity when proposing who should manage each account.
Experience
Jul 2026 — Present
Docebo
Jan 2023 — Jun 2026
Docebo
Jan 2022 — Dec 2022
Docebo
Oct 2020 — Dec 2021
Docebo
Jan 2020 — Sep 2020
Docebo
Feb 2018 — Jan 2020
Seller Labs
Skills & Education
Applied AI Systems, Customer Success AI, Solutions Architecture, Cross-Functional Leadership
Associate of Science, Business Administration (2008)
Glean Agent Builder Certification (2025)